The system of Childcare Vouchers was introduced so that there was a mechanism in place to ensure that the money generated through the scheme, was being directed correctly to the childcarers.
If you decide to set up a child care voucher scheme, you need to make it available to all your employees, and not just to a select group. In order to ensure that all your employees know that you have adopted the scheme, you need to communicate it across the business.
There are several ways of marketing your child care voucher scheme:
Staff meetings or emails
For smaller companies, a short staff meeting or an email circular to introduce the scheme is all that's needed. This can be a pre-cursor to a longer meeting with the scheme provider, who can explain the details and take questions. In the first instance, this is just to let staff know that the scheme exists, and to give out information packs to those who are interested.
Marketing via payslips
This is a popular form of internal marketing in large companies. Every employee receives a payslip, which they take home and look after. For this reason, it is useful to attach information to the payslip, which is more likely to be read than if separate letters are issued. Employees know that leaflets attached to their payslip are often connected to benefits, which makes this form of marketing more effective. In combination with other marketing strategies, this can help to reach all the people in a large organisation.
Noticeboards
Most companies have a staff noticeboard, where all information relating to staff issues is posted. Whilst it is a good idea to use the noticeboard to reinforce the message about your child care voucher scheme, don't rely solely on it. Not everyone reads the noticeboards, and you need to ensure that all staff are aware of the scheme.
Presentations to staff
These presentations on your child care voucher scheme can be given to those staff who wish to attend, explaining how the scheme works and how staff can benefit from it. These presentations do not have to be long or involved, but they do give your employees the opportunity to ask more detailed questions. Staff can also visit the website which will answer any further questions, and which includes an application form for them to use if they want to take advantage of the scheme.
Date: 08/12/2005
The introduction of childcare vouchers provides a genuine cash saving for working parents, and Fennies Vouchers would like to ensure that the experience of using childcare vouchers is quick and simple, and does not add an unnecessary administrative burden to the already busy lives of the working family.
